When it comes to branding and recall, Nike is number one in a class all its own. They have spent year perfecting a brand that has made them a leader in practically every genre of clothing, lifestyle, and product lines.
Selecting any major brand for corporate apparel programs can cost companies substantially more advertising dollars, but here are things to consider when you are on the fence about Nike or some brand you have never heard of.
- Who is going to be wearing the product?
- Who is going to see the brand message?
- How much revenue is being spent versus what is being generated?
Obviously, choosing Nike corporate apparel could be the key to your next big marketing win. You’re not going to put your warehouse workers and package handlers in Nike Polos, but your sales staff and in person client representatives, that’s a different story. Factoring in your sales staff is the front line to your revenue generation along with Nike being likely the most recognized logo on the planet, it makes sense to spend $39.99 on a corporate casual piece, if you are already considering spending $25.99 on a similar item from another brand. On average, any major clothing brand with a high retail presence is going to be more recognized, more relatable to the target audience, and perceived by clients that your company is more “in the now.”
Promotional products are essential to brand recognition, and companies like Nike have spent millions to make their brand attractive. If your company deals in medium to high volume sales with big ticket transactions, you can bet your shirt the client is paying attention to the details. From magazines to television ads, we are groomed to see brands and relate them to a value, life style, or social climate. Tying your brand to major maker corporate apparel means you care about how your staff is viewed. It means you care about quality, and that translates to you provide a quality product or service.
When it comes time add to Nike and other corporate apparel offering to your everyday branding needs, remember that major brand clothing is worn nearly 3 to 1 to other similar products. They will offer more flattering cuts to accentuate your brand and styles that are fresher in premium fabrics you can’t get anywhere else. Surveys and several promotional product research studies have concluded evidence that exists there is a direct correlation between promotional product advertising and an improvement in brand recognition as well as in increase in sales. The famous Nike Swoosh checks a lot of boxes, so consider adding it to your new hire check list for future orders.