It’s difficult to imagine uniform products as advertising, but in fact they are. When it comes to branding messages, brand identity, and creating a clear and visible message to your clients, uniforms are considered in the top 5 of promotion for individual brands. Uniform products from tee shirts, polo shirts, dress shirts, headwear, and workwear apparel items drive a clear and consistent message every time an employee wears them. This is even more true when your uniform products are tied to a specific and restricted color pallet providing easy recognition as your branding strategies grow.
When set up correctly and executed well, company apparel initiatives lead to long-term repeat business. The reason is simple: as companies onboard employees and staffers’ older uniforms require updating, the need to buy new logoed clothing becomes critical to continued branding with a clear and consistent message. Uniforms are necessity items, core components of an organization’s operation and brand. The widespread need for uniforms spans markets from hospitality and health care, to education and manufacturing and sales/product reps. Even small businesses and entrepreneur businesses with limited employees can earn greater respect, brand recognition, repeat sales, and new business from a solid uniform and clothing program.
Uniform products let clients and potential clients know you care about your image, which sends a message you care about your service to their needs as clients. Uniform products make your staff and employees easy to identify, and when combined with a color pallet you can even create core identity with employees as supervisors or management. Small businesses often think setting up a uniform program is expensive. However, with embroidery and newer printing technologies, purchasing a clothing set for even one new hire can be affordable and pays dividends on keeping your branding message clear and consistent.
For example, a solopreneur can purchase 6 embroidery performance polo shirts for as little as $120.00 or 6 printed tee shirts with a front and back imprint for as little as $115.00 in full color. When you look at a service business that works on average of 220 days per year and potentially sees 15 customers per day (not including views by people that aren’t clients YET), that’s only $0.03 – $0.04 per impression over 1 year. With those types of numbers, a clear uniform program is a valuable asset to any business of any size.