Let’s face it, the way we do business has changed. While we all want to get back to normal, there are a few things that will likely linger for even more months to come. As businesses look to continue to expand their ability to service more clients, reopening strategies and affordable ways to keep customers safe are more important than ever.
Areas of the United States are still experiencing effects of closures due to COVID as of January 2021, In States like Oregon, dining is still limited to 25% capacity and much of what business can do is heavily restricted. As limitations lift, businesses have to be prepared to conduct their in-person transactions in new ways. Many of those new ways can come in the form of promotional products that are affordable and continue to work for businesses even after the client has left.
For example, face masks are still very much a big part of daily life all over the country. Service driven businesses like nail salons, hair salons, and barbershops can all benefit from inexpensive reusable facemasks for clients. These items can be sold or given away and act as incentives towards discounts for wearing them when they continue to visit for additional services. The average American driver currently has 3 masks in their vehicle, one of those may as well have your logo on it. With the average spend in a barbershop or salon ranging from $50 – $100 per visit, a $2.00 – $6.00 mask is a great way to incentivize a revisit or a great way to have truly in-your-face advertising on your clients.
Other great ways to promote your business during reopening and re-expanding is antimicrobial pens clients can take with them after signing receipts, particularly if they have a stylus. Other considerations are custom printed containers of hand sanitizer and no touch tools. Attached is a check list of great items to help keep both employees and clients safe while promoting the growth of new business through word of mouth. All of them are useful, advertising driven, and essential items to help keep your business safe.
Protection also doesn’t have to look shabby. New and innovative uses for popup banners and backdrop walls using clear vinyl, give you the ability to create safe, social spaces, without sacrificing view. These new adaptations for trusty promotional products allow your business to be organized, well lit, and safe with minimal impact to decor.